If you’ve been in the healthcare marketing field for any length of time, you know that digital marketing has become a key strategy to attract new patients and keep existing ones happy. With more than 700 million monthly active users, Instagram is one of the most popular social media apps today. It’s also the perfect place to introduce your business to potential new patients. With such a large user base, it’s easy for your local competitors to set up their own Instagram account and post photos of their practice or office space. If you wait until they’re already ahead of you, your efforts will be much more difficult. In this blog post, we’ll share 5 tips for a successful Instagram strategy to attract new patients with your practice or business and keep them coming back again and again.

Define your goals and target audience

First and foremost, define your goals and know exactly who you’re trying to reach. For example, if you’re a pediatrician, you may want to focus your Instagram strategy on expecting parents. If you’re a dermatologist, focus on young adults and those who are acne-prone. When you know your target audience, it’s much easier to create an appropriate and consistent Instagram feed that will keep patients coming back to your account. It’s important that your account is consistent, because it tells your followers what to expect every time they open your profile. This consistency will help further build trust and loyalty among your followers. When you know your target audience, it's easier to create an appropriate and consistent Instagram feed that will keep patients coming back to your account. It's important that your account is consistent, because it tells your followers what to expect every time they open your profile. This consistency will help further build trust and loyalty among your followers. It'll also make it easier for you to track which posts are generating the most engagement.

Use high-quality photos

The best photos are the ones that are bright and colourful. Try to use photos that focus on your staff, the environment, or your latest procedures. If you want to show off your latest equipment or tools, try to use images that are in focus and have clean backgrounds. If possible, try to use professional photos that have been edited to look vibrant and engaging. Images that aren’t high-quality will draw attention away from your business and will make your account seem unprofessional.

Show patients what to expect

If you’re a doctor’s office, one of the best ways to attract new patients is to show them what to expect when they visit your office for the first time. Try to post images that show your staff and the types of patients you see. You could also post images that show what your office looks like, including the parking situation, room layout, and waiting room. If you want to boost your reputation as a reliable business, you should use images that show your staff is professional and friendly. You could also use images that show how long patients typically wait before they’re seen by a doctor or nurse. When you show patients how long they should expect to wait, they’ll understand that you’re being honest and consistent.

Use video to attract new patients

One of the best ways to use video on Instagram to attract new patients is to post a short video about what your practice does and the specialties you provide. If you’re a pediatrician, for example, you could share a video of a doctor talking about what services you provide to expecting parents. If you’re a dermatologist, you could share a short video about acne, acne treatments, and what can be done about it. Video is one of the most engaging types of content on Instagram and is great for building trust and loyalty.

Don’t forget the Live Video option

Live video is one of the most popular features on Instagram. It’s also an easy and quick way to attract new patients and show off your services. If you’re a doctor’s office, you could host a live video of the best doctors in your practice answering common questions patients often have. When you host a live video, your followers can see your comments and questions in real time and can easily contribute to the conversation with questions of their own. Live video is a great way to build trust and transparency between you and your followers.

Conclusion

Instagram is a great platform to build your brand and attract new patients. It’s also a great way to get your name out there and stay consistent with your branding. When you first start an Instagram account, it can be tricky to know what to post, but after some practice, you’ll get the hang of it. To attract new patients, make sure you have a strong strategy in place and set up your account correctly. With these 5 tips, you’ll be well on your way to a successful Instagram strategy. To create a more wholesome strategy for your medical practice, schedule a call with us. Out team specialized in crafting custom social media strategies that work.

‍