In this digital age, social media has become an essential tool for businesses to market their products and services. The medical industry is no exception. Because patients trust their friends and family more than advertisements when it comes to researching local businesses, social media is a prime opportunity for medical practices to attract new patients. However, creating engaging content that your audience wants to see and share can be challenging. Creating the perfect image with the right caption may seem like an impossible task. This article will provide you with the secrets of how top brands use social media effectively to promote their business, as well as some tips on how you can do the same for your medical practice.

Create Content for Humans, Not for Robots

Most people log into social media to socialize, not scan for ads. This means that if you're only creating content that is designed to sell, your audience will quickly become disengaged. To create engaging content for humans, not robots, you need to ask yourself what your audience is looking for, as well as what you can provide. For example, if people are talking about how they are suffering from allergies, you can create content that offers relief. You can also create content that offers advice on how to avoid allergies. In doing so, you will be adding value to your audience's lives, which will increase the likelihood that they share your content with others.

Be Where Your Audience Is

One of the biggest mistakes that businesses make when it comes to social media marketing is they think they should be everywhere. Just like in real life, you should only be where your audience is. It is not necessary to be on every social media channel. Is your audience more likely to be on Facebook or Instagram? Do your patients prefer text messages or emails? Knowing where your audience is, will help you decide which social media platforms are worth investing your time in. To find out where your audience is, start by conducting a social media audit. This will allow you to identify where your audience currently resides, as well as give you an idea of where they might move next.

Use Video Marketing to Build Brand Awareness

With the average attention span for humans decreasing to just eight seconds, video marketing may be one of the best ways to grab your audience's attention. It is estimated that spending just 10 seconds viewing a video on your website can increase the likelihood of a purchase by up to 88%. Not only do videos help build your brand awareness, but they can also increase the likelihood of a click-through on your ads by up to 63%. This means that if you have a video on your website, it may be shown in the "suggested videos" section of Google AdWords. When creating a video, make sure it is short and sweet. Studies show that the average attention span for videos is 2 minutes and 15 seconds. After that, viewers are likely to lose interest.

Establish Patient Relationships with Outreach

One of the best ways to build relationships with your patients is through social media. This is a great opportunity for you to interact with your patients on social media by answering their questions, recommending useful articles, and posting pictures that show what your medical practice is like. With your content, you can invite them into your practice by showing what you do, what treatments you offer and how they can help them. Through this, you can build trust and show your patients that you are invested in their well-being. If you want to take the relationship further, you can also invite patients to join a private Facebook group. This group is a great way to foster a sense of community among your patients and give them a place to ask questions and receive answers from other patients and you. This will create a sense of community that fosters trust and closeness. Sharing stories and behind-the-scenes moments also will create a feeling of transparency and help you gain your potential patients' trust.

Bottom Line

The secret to creating engaging social media posts is to understand what your audience wants and give it to them. You can do this by researching your audience, identifying where they are on social media, and creating relevant content. This will improve your click-through-rates and help you grow your business. If you need help crafting your social media strategy and creating professional content that will present your medical practice in its best light, schedule a call with us and explore our services.

‍