Social media profiles are not just a place where people can find you and your business. It is also a platform for you to create an identity for yourself, your business, and your brand. It is important to have a solid social media profile so that everyone can get to know you better and have a general idea about who you are, what your business stands for, and what kind of value proposition your business offers. A well-designed social media profile goes beyond providing personal details such as name, age, location, education and contact information. A well-designed social media profile enables users to learn more about you and your business quickly. For example, if someone visits your LinkedIn page or sees your Facebook page, does she understand who you are as a professional? Does she understand what value proposition you offer? Do those potential customers know how they can reach you? Does anyone know where they can read more about you? Does the information feel accessible in one place? If the answer to any of these questions is no; then it means that there’s room for improvement on your social media profiles. The process of completing a social media profile takes time but it’s worth it! Furthermore, social media algorithms favor accounts that have a completed profile and provide a solid information about their owner. Let’s take a look at some tips for streamlining this process:

Make sure your email address is correct.

All social media channels ask you to enter your email address when creating your account. Make sure you enter the right email address because that’s the address that people will use to contact you. If someone can’t reach you through your email address, they might not be able to contact you at all.

Upload a profile photo that’s well-lit and clear.

This is the first thing that people see when they come to your page and it should represent your brand. You want a clear photo that shows your face, and is in focus. Avoid posting a blurry or dark photo, as it might not represent your brand well and could turn off some potential customers. Always bear in mind that you want to attract people who will be interested in your product or service, not turn them away.

Add relevant information to your About me section.

This is the place where you can really expand on who you are, what you do and why people should care, so use this section wisely! LinkedIn suggests that you write about yourself in the third person. Why? Because it’s more effective this way. It’s easier to read, and it sounds more professional. Make use of the maximum characters allowed and pack your bio with keywords that will help people find you when searching. Keywords also help algorithms put your account in the right categories. This way you can attract relevant audience. Whenever possible, use clean formatting with symbols and emojis to increase readability.

Add your website URL.

If you have a website and you want people to visit it, add the link to it in your account. And on the other end, add all your social media channels to your website. This seamless connection will allow people to smoothly go from one platform to another when they are interested in your business. You also get closer to developing your omni-channel experience.

Write a few sentences about what you do, why you do it, and why people should care.

This is a chance for you to introduce yourself and your business to someone who might not know who you are. Take the opportunity to explain what you do, why you do it, and why someone should care. Give potential customers a reason to care about what you do, even if they’ve never heard of you before.

Include a brief description of your business too.

This is another place where you can expand on what you do and what you sell. Be careful, though. Avoid sounding too sales-y. Instead, just give people a brief overview of what your company does and what value it offers.

Don’t forget to include links to your other social media channels!

If you have other social media channels, such as Instagram or Pinterest, include links to those channels on all of your social media profiles. This way, even if someone doesn’t visit your Facebook page, they can still see links to your Instagram and Pinterest profiles and visit those channels.

Include a photo of yourself and/or your team

This is a good way to show that you’re a real person and not some fictitious person on the internet. It also humanizes you and your business by showing that you’re just like everyone else.

Have Quality Photos

Again, social media is all about visuals, so a photo of you and your team in the office, with a group of people enjoying a night out, or a group of people celebrating at a company event gives the viewer a visual impression of what your business is like. Whether it’s an event, an office, or a group of people, be sure to have high-quality photos.

Don’t Forget to Include a Call to Action

At the end of the day, social media profiles are meant to be useful. In other words, they should drive customers to take some kind of action. Whether you want people to like your page, visit your website, or sign up for your email list, make sure that your social media profiles include a call to action. Now that you know what to do, go ahead and complete your social media profiles!

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