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Are you looking to be ahead of the curve when it comes to the latest social media trends? The future of social media is always changing, and staying up to date with the latest trends is essential for businesses and individuals alike. In this comprehensive guide, we’ll be looking at what trends to look out for in 2023 to gain a competitive edge. From the rise of AR/VR to content-driven platforms, we’ll cover what’s trending in the world of social media so that you can stay one step ahead of the competition. With new trends emerging every day, it’s important to stay informed and be ready for the future. Get ready to learn about the latest and greatest social media trends for 2023!
We’re seeing an increasing trend of AR/VR content being used in social media as well as in advertising. Brands such as Coca-Cola, L’Oréal, and Audi have used AR to bring their products or campaigns to life. For example, L’Oréal brought the virtual world of its makeup artists to life by creating an AR app that allows customers to try on makeup looks. The app recognizes the user’s face and applies makeup to their face in real time, allowing them to see what a look would look like on them. We’ve also seen social media platforms such as Facebook and Instagram adopt AR technology to allow users to use AR filters in their photos and videos. This enables users to add visual content to their posts, bringing them to life in a way that wasn’t possible before. As AR/VR technology continues to advance, we expect this trend to continue growing over the next few years.
Micro-influencers are individuals who have a smaller following (as compared to traditional influencers) but whose audience is more engaged and are, therefore, more likely to purchase products or services. These individuals are often bloggers or content creators who have a very specific niche or area of expertise. We’ve seen a rise in the use of micro-influencers over the last couple of years, as brands prefer to collaborate with micro-influencers rather than traditional influencers due to cost, ease of collaboration, and improved engagement. The reason that brands prefer to work with micro-influencers is because their followers are more engaged and have a higher purchase rate. While micro-influencers don’t have as wide of a reach as traditional influencers, they have a higher engagement rate and are likely to drive more sales for businesses.
Social commerce is when people buy products directly from social media accounts. For example, a user who shops online regularly might follow an e-commerce account to stay up to date with new product releases. This account may then post a link to the product, allowing users to purchase the product directly from the social media account. This has become increasingly common over the last couple of years, as social media accounts work to monetize their platforms through e-commerce. E-commerce accounts such as Shopify have introduced buy buttons to their platforms, allowing users to purchase products directly from the app.
These two trends are closely linked, as live video and streaming are two of the most prominent trends in social media for 2019. Live video has become increasingly popular on platforms such as Facebook and Instagram, with users viewing live videos as an authentic and unfiltered way to connect. We’ve also seen live video used in marketing and business, with brands using live video to connect with their audience. Live video has also been used for social good, allowing organizations to connect to a wide audience with live video streams. Streaming has also seen an increase in popularity, with platforms such as Twitch, Mixer, and Youtube Gaming gaining in popularity. Streaming allows users to connect with others who share their interests and passions, creating a sense of community.
One of the biggest social media trends is the rise of social messaging platforms such as WhatsApp, Facebook Messenger, and Instagram Direct. These platforms allow people to connect with one another instantly, creating a sense of immediacy and urgency. Social messaging platforms are also encrypted, providing users with a sense of security and privacy. These platforms are quickly becoming a go-to source for communication – especially among younger generations.
User-generated content (UGC) is content that is created by users on social media. We’ve seen the rise of UGC on platforms such as Instagram and TikTok, where users are able to create content using photo filters and videos. These platforms allow users to create content using pre-set filters and templates, allowing them to create unique content that can then be shared on social media.
This trend refers to the increasing use of personalized content on social media. This means that different users will see different posts based on previous behaviour and interests on the platform. We’ve seen this trend grow over the last few years, especially with platforms such as Facebook and Instagram. As these platforms collect more data about users, they’ve been introducing more personalized options.
As artificial intelligence continues to grow and evolve, we’ve seen an uptick in adoption across different industries. Social media platforms such as Facebook, YouTube, and Instagram have begun to introduce AI into their platforms. This adoption has allowed social media platforms to improve functionality and create more engaging experiences for users. For example, Facebook introduced an AI algorithm that scans users’ photos and suggests who should be tagged in their photos. This AI algorithm has allowed Facebook users to save time and become more engaged with their platform.
Social media users are more likely than ever to be attracted to authentic and transparent accounts. Users are looking for accounts that are genuine and authentic, and they have a keen eye for inauthentic posts. This means that brands must be transparent with their customers and post authentic and genuine content. This means that businesses must identify their target audience and find a way to relate to them. Social media users are also looking for more transparency from social media platforms.
The future of social media is bright, and new trends emerge every year. The key to success on social media is staying informed and integrating these trends into your social strategy. To make sure you are staying ahead of the curve, make sure you are keeping an eye on the latest social media trends and staying informed. With these tips, you can make sure you are a step ahead of the competition and that your social media is set up for success. If you need help with your social media presence, we are here to help. Schedule your free consultation and have our experts take your social media accounts to new heights.
